Just can't be cheery in the morning until you crunch on your Cheerios? You're not alone. Last year U.S. supermarkets sold $7.1 billion worth of cold cereal. Here are the top money-making brands, on the basis of 1997 supermarket sales:
1. Cheerios
2. Kellogg's Frosted Flakes
3. Kellogg's Corn Flakes
4. Honey Nut Cheerios
5. Kellogg's Raisin Bran
Source: Information Resources, Inc.