Maybe it's the snap. Maybe it's the crackle. Maybe it's the pop-ular prizes hidden in the box. Whatever the reason, Americans love waking up to a big bowl of crunchy cereal. We eat more that 2.5 billion pounds of cereal a year! Here are the top selling brands:
1. Kellogg's Frosted Flakes
2. Kellogg's Rice Krispies
3. Kellogg's Corn Flakes
4. Cheerios
5. Kellogg's Raisin Bran
Source: Information Resources, 1995