A Day to Play

Nickelodeon challenges kids to turn off the TV and go outside

September 24, 2010

Turn off the TV! Go outside and play! Does this sound like something your parents might say? It's actually a message from children's television network Nickelodeon. On Saturday, September 25, the network and its website will go off the air from 12 p.m. to 3 p.m. The campaign is part of the network's seventh annual Worldwide Day of Play.

"It's all about encouraging kids to make healthier choices," says Jean Margaret Smith, who works at Nickelodeon. "The message is to get up, get outside and get active."

Exercise with the Stars

Nickelodeon stars, including Miranda Cosgrove of iCarly, will show their support at a Worldwide Day of Play event at Riverside Park in New York City on Saturday. Beginning at 9 a.m. on Nick, the celebs will appear live from the event. They'll share tips with viewers on how to get active when the network shuts down for the afternoon.

TIME FOR KIDS asked Victorious star Victoria Justice about the health tips she'll be sharing at the event. "I enjoy hiking and walking my dogs," Victoria told TFK. "I try to avoid sweets. I choose healthier alternatives, such as fruit or a smoothie."

At noon, the band Big Time Rush will "turn off" the channel. A message encouraging viewers to go play will appear on the screen. The cast of True Jackson, VP will turn the network back on at 3 p.m. Behind-the-scenes footage from the star-filled event in New York City will air before and after the network shutdown.

Take the Challenge!

Kids in all 50 states and in 10 countries are expected to participate in this year's Worldwide Day of Play at more than 3,000 events worldwide. About 75,000 kids so far have taken the online pledge to participate. Will you?

"Grab your family and go jump rope together," says Nickelodeon's Smith. "Compete in a dance-off or run a mile, if you can. Do what you like to do. Just make sure you move."


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