Nine-time gold medalist Carl Lewis has teamed up with Hershey's for the 34th annual Hershey's Track and Field Games. The goal of the Games, which take place in 4,000 communities throughout North America, is to promote physical fitness and sportsmanship in kids ages 9 to 14.
Why is a chocolate company encouraging kids to get fit? "Everyone should get involved in helping kids to get active," Lewis says. "We should all be responsible. It's great that Hershey's stepped up to the challenge."
Lewis recently got the word out about the Games at a preview event at Chelsea Piers, in New York City. He showed kids how to stretch and then demonstrated a broad jump. Next, the kids practiced throwing softballs and ran in a relay race.
Get in the Game!
At the Games, which take place from April to August, kids compete in softball throws, long jumps, sprints and relay races. In the end, 450 winners will be chosen to take an all-expense paid trip to Hershey, Pennsylvania, for the Track and Field finals. The sweetest part? Winners get a tour of the Hershey's chocolate factory and a medal awarded by Lewis himself.
So far, more than 10 million kids have participated in Hershey's Track and Field Games. You can sign up too. Find out if there are events in your community at hersheytrackandfield.com. Registration is free.
"Anyone can participate," Lewis told TFK. "It's good for you, good for your health, good for your self-esteem and it's a lot of fun."
VIDEO: Carl Lewis and Hershey's Track & Field Games