Holiday Sales Set Records

December 13, 2019
BIG DEALS Thanksgiving weekend sales attract shoppers looking for savings.
GABBY JONES—BLOOMBERG/GETTY IMAGES

The holiday shopping season is off to a record-breaking start, says Adobe Analytics. The company tracks sales at 80 of the top 100 online stores in the United States.

According to Adobe, online shoppers spent $7.4 billion the day after Thanksgiving. It was the biggest Black Friday ever for online purchases. Sales on the Monday after the holiday, known as Cyber Monday, 
also set a record: $9.4 billion. That’s $1.5 billion more than last year. Popular items on both days included Frozen 2 toys and sports video games.

As online sales went up, fewer people shopped at physical stores. But a growing number of shoppers—up 43% from 2018—bought an item online, then picked it up at a store. Adobe says these click-and-
collect services are “breathing new life into physical stores.”