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Pokémon is 30!

A large yellow cartoon creature hangs above a crowd at a busy gaming convention, with colorful screens and banners in the background.
KEN LEW PHOTOGRAPHY

Happy birthday, Pikachu! This year, Pokémon celebrated a milestone. It is 30 years old. Pokémon debuted on February 27, 1996. It began in Japan. Many kids (and adults) have become fans over the years.

A yellow trading card features a cheerful cartoon creature surrounded by bolts of electricity.
THE POKÉMON COMPANY INTERNATIONAL

Always Evolving

There have been lots of Pokémon celebrations in 2026. The brand has organized events. It has launched new products. There are new cards for the Pokémon Trading Card Game (TCG).

Barry Sams works with the Pokémon Company International. He spoke with TIME for Kids. He says the brand keeps “moving forward.” For example, the Pokémon TCG was released in Latin American Spanish in 2025. It now comes in 16 languages.

Catch ’Em All

In August, Pokémon fans gathered. They attended the 2026 Pokémon World Championships. It was in San Francisco, California. TFK Kid Reporter Adam Sadi was there. A fan told Adam that Pokémon “brings together people of all backgrounds and all ages.”

A crowded tournament hall is filled with people playing a trading-card game beneath a giant yellow character.

Fans battle at the Pokémon World Championships on August 29. The event took place in San Francisco, California.

FREDERIC J. BROWN—GETTY IMAGES