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Fan-Favorite Falcon

BIRD OF PREY The fierce kārearea (the New Zealand falcon) was announced on September 29 as New Zealand’s bird of the year. STEVE CLANCY PHOTOGRAPHY/GETTY IMAGES

Aggressive campaigns. Trash-talking. Posters, costumes, and plenty of memes. These are all factors in New Zealand’s annual bird-of-the-year election, a contest meant to draw attention to the country’s native bird species. This year’s winner? A speedy little falcon known largely by its Indigenous Maori name: kārearea. Otherwise known as the New Zealand falcon, the bird was crowned bird of the year on September 29.

Run by New Zealand conservation group Forest & Bird, the annual contest began in 2005. In its first year, it attracted fewer than 900 votes. This year, the kārearea alone got more than 14,500 of the 75,000 votes that New Zealanders cast online.

Bird fanciers volunteer to run individual campaigns for each species. It’s easy to get the public engaged, Forest & Bird chief executive Nicola Toki told the AP. “This is not a land of lions, tigers, and bears,” she says. “The birds here are weird and wonderful and not what you would expect to see perhaps in other countries.”

Kāreareas are certainly wonderful: They can fly at speeds of more than 124 miles per hour. The birds are threatened in New Zealand. They get electrocuted on power lines, and they’re losing their forest habitat to development.

Last year’s winner was the hoiho, or yellow-eyed penguin. Its name means “noise shouter” in the Maori language.