Members of Generation Alpha are introducing their parents to a whole new world. In July, public relations firm DKC released a report. It focused on parents of kids ages 8 to 14. These kids are often referred to as Generation Alpha, or Gen Alpha. The report says their parents are trying new things because of their kids’ influence.
The report calls Gen Alpha “culture-shaping.” It says kids of this generation are pushing their parents to try new things. For example, 66% of parents say they’ve tried new foods on the advice of a Gen Alpha kid. And 40% say they’ve signed up for a subscription service because of their kid. (You can see more examples in the graph below.)
Members of Gen Alpha might be too young for jobs of their own. But they’re still influencing their parents. This affects the economy in a big way. DKC president Matthew Traub told Axios that these kids are “influencing the entire household’s spending.”
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